/* ─── Base ─── */
:root {
  --bg: #f5f0eb;
  --ink: #1a1a1a;
  --rust: #c1440e;
  --rust-light: #e05a2b;
  --warm-gray: #8a8580;
  --light-gray: #e8e3dd;
  --white: #fefdfb;
  --border: #ddd8d0;
  --font-serif: 'Playfair Display', Georgia, serif;
  --font-sans: 'Inter', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* ─── Nav ─── */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 24px 60px;
  border-bottom: 1px solid var(--border);
}

.nav-brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 15px;
  letter-spacing: 0.02em;
}

.brand-mark {
  background: var(--rust);
  color: #fff;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.05em;
  padding: 5px 8px;
  border-radius: 4px;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 16px;
}

.nav-tagline {
  font-size: 13px;
  color: var(--warm-gray);
  font-style: italic;
  font-family: var(--font-serif);
}

/* ─── Hero ─── */
.hero {
  padding: 100px 60px 80px;
  max-width: 900px;
  margin: 0 auto;
}

.hero-kicker {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--rust);
  font-weight: 600;
  margin-bottom: 28px;
}

.kicker-dot {
  width: 8px;
  height: 8px;
  background: var(--rust);
  border-radius: 50%;
  display: inline-block;
}

.hero-headline {
  font-family: var(--font-serif);
  font-size: clamp(52px, 7vw, 88px);
  font-weight: 900;
  line-height: 1.0;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 28px;
}

.hero-sub {
  font-size: 19px;
  color: #4a4640;
  max-width: 560px;
  line-height: 1.65;
  margin-bottom: 48px;
  font-weight: 400;
}

.hero-counter {
  margin-bottom: 40px;
}

.counter-inner {
  display: inline-flex;
  align-items: baseline;
  gap: 12px;
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 16px 28px;
  background: var(--white);
}

.counter-label {
  font-size: 12px;
  color: var(--warm-gray);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-weight: 500;
}

.counter-number {
  font-family: var(--font-serif);
  font-size: 32px;
  font-weight: 700;
  color: var(--rust);
  letter-spacing: -0.02em;
}

.hero-actions {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

.btn-primary {
  display: inline-block;
  background: var(--rust);
  color: #fff;
  text-decoration: none;
  font-family: var(--font-sans);
  font-size: 14px;
  font-weight: 600;
  padding: 14px 28px;
  border-radius: 6px;
  letter-spacing: 0.02em;
  transition: background 0.2s;
}

.btn-primary:hover { background: var(--rust-light); }

.btn-ghost {
  display: inline-block;
  color: var(--ink);
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  padding: 14px 28px;
  border-radius: 6px;
  border: 1px solid var(--border);
  background: transparent;
  transition: border-color 0.2s, background 0.2s;
}

.btn-ghost:hover { border-color: var(--ink); background: rgba(0,0,0,0.04); }

/* ─── How It Works ─── */
.hiw {
  background: var(--white);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 80px 60px;
}

.hiw-header {
  max-width: 900px;
  margin: 0 auto 56px;
}

.hiw-header h2 {
  font-family: var(--font-serif);
  font-size: 40px;
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}

.hiw-header p {
  font-size: 17px;
  color: var(--warm-gray);
}

.hiw-steps {
  max-width: 900px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
}

.hiw-step {
  padding: 0 40px 0 0;
  border-right: 1px solid var(--border);
}

.hiw-step:last-child { border-right: none; }
.hiw-step:first-child { padding-left: 0; }
.hiw-step:nth-child(2) { padding-left: 40px; }
.hiw-step:nth-child(3) { padding-left: 40px; }

.step-num {
  font-family: var(--font-serif);
  font-size: 48px;
  font-weight: 900;
  color: var(--light-gray);
  margin-bottom: 16px;
  line-height: 1;
}

.hiw-step h3 {
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 12px;
  letter-spacing: -0.01em;
}

.hiw-step p {
  font-size: 14px;
  color: #5a5652;
  line-height: 1.7;
}

/* ─── Rates Preview ─── */
.rates-preview {
  padding: 80px 60px;
}

.rates-inner { max-width: 900px; margin: 0 auto; }

.rates-headline {
  font-family: var(--font-serif);
  font-size: 40px;
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}

.rates-sub {
  font-size: 17px;
  color: var(--warm-gray);
  margin-bottom: 48px;
}

.rates-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  border-radius: 10px;
  overflow: hidden;
  margin-bottom: 24px;
}

.rate-card {
  background: var(--white);
  padding: 28px;
}

.rate-brand {
  font-family: var(--font-serif);
  font-size: 18px;
  font-weight: 700;
  margin-bottom: 4px;
}

.rate-niche {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--rust);
  font-weight: 600;
  margin-bottom: 16px;
}

.rate-metric {
  display: flex;
  align-items: baseline;
  gap: 8px;
  margin-bottom: 12px;
}

.rate-val {
  font-family: var(--font-serif);
  font-size: 32px;
  font-weight: 700;
  letter-spacing: -0.02em;
}

.rate-label {
  font-size: 13px;
  color: var(--warm-gray);
}

.rate-meta {
  font-size: 12px;
  color: var(--warm-gray);
  margin-bottom: 10px;
}

.rate-stars {
  font-size: 14px;
  letter-spacing: 1px;
  color: #d4a017;
}

.rates-note {
  font-size: 13px;
  color: var(--warm-gray);
  font-style: italic;
}

/* ─── Niches ─── */
.niches {
  background: var(--ink);
  padding: 80px 60px;
}

.niches-inner { max-width: 900px; margin: 0 auto; }

.niches h2 {
  font-family: var(--font-serif);
  font-size: 40px;
  font-weight: 700;
  color: #fff;
  letter-spacing: -0.02em;
  margin-bottom: 12px;
}

.niches-sub {
  font-size: 17px;
  color: #8a8580;
  margin-bottom: 40px;
}

.niches-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 36px;
}

.niche-tag {
  background: rgba(255,255,255,0.08);
  color: #fff;
  border: 1px solid rgba(255,255,255,0.15);
  font-size: 13px;
  font-weight: 500;
  padding: 8px 16px;
  border-radius: 20px;
}

.platform-row {
  display: flex;
  align-items: center;
  gap: 12px;
  flex-wrap: wrap;
}

.platform-label {
  font-size: 13px;
  color: #8a8580;
  font-weight: 500;
}

.platform-tag {
  background: var(--rust);
  color: #fff;
  font-size: 12px;
  font-weight: 600;
  padding: 5px 12px;
  border-radius: 4px;
  letter-spacing: 0.04em;
}

/* ─── Closing ─── */
.closing {
  padding: 80px 60px;
}

.closing-inner { max-width: 900px; margin: 0 auto; }

.closing-rule {
  width: 48px;
  height: 3px;
  background: var(--rust);
  margin-bottom: 40px;
}

.closing-headline {
  font-family: var(--font-serif);
  font-size: clamp(36px, 5vw, 60px);
  font-weight: 900;
  letter-spacing: -0.02em;
  line-height: 1.1;
  margin-bottom: 24px;
}

.closing-sub {
  font-size: 18px;
  color: #5a5652;
  max-width: 600px;
  line-height: 1.7;
  margin-bottom: 20px;
}

.closing-tagline {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 17px;
  color: var(--warm-gray);
}

/* ─── Footer ─── */
.footer {
  border-top: 1px solid var(--border);
  padding: 40px 60px;
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}

.footer-brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 600;
  font-size: 14px;
}

.footer-copy {
  font-size: 13px;
  color: var(--warm-gray);
  flex: 1;
}

.footer-meta {
  font-size: 12px;
  color: var(--warm-gray);
}

/* ─── Mobile ─── */
@media (max-width: 768px) {
  .nav { padding: 20px 24px; }
  .nav-tagline { display: none; }

  .hero { padding: 60px 24px 50px; }
  .hero-headline { font-size: 48px; }
  .hero-sub { font-size: 16px; }

  .hiw { padding: 60px 24px; }
  .hiw-steps { grid-template-columns: 1fr; gap: 40px; }
  .hiw-step { border-right: none; border-bottom: 1px solid var(--border); padding: 0 0 40px; }
  .hiw-step:last-child { border-bottom: none; padding-bottom: 0; }
  .hiw-step:nth-child(2), .hiw-step:nth-child(3) { padding-left: 0; }

  .rates-preview { padding: 60px 24px; }
  .rates-grid { grid-template-columns: 1fr; }

  .niches { padding: 60px 24px; }

  .closing { padding: 60px 24px; }

  .footer { padding: 32px 24px; flex-direction: column; align-items: flex-start; gap: 12px; }
  .footer-copy { order: 3; }
}

@media (max-width: 480px) {
  .hero-actions { flex-direction: column; }
  .btn-primary, .btn-ghost { text-align: center; }
}